You are receiving this newsletter because of past contact with Trinity Communications Group.
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As you read this, it's a beautiful sunny day in Ottawa.
Sunshine is something we always like to bring into our customers' lives. One of the ways we do that is by offering products and services that light up their sales.
This month, we are featuring the Evolution pop-up display. See below to learn how it can handle just about any display chore.
Our "great idea of the month" article this time out is about "crowdsourcing." If you've been tempted to let friends and neighbours help you name your business, product or program, read this article before you charge ahead.
Thanks for taking part and, as always, if you have any questions, please contact me and I'd be pleased to discuss them with you.
Now, enjoy!
Photo credit: Denis Drever Photography
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Would you eat something called "iSnack 2.0"?
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by Lee Underwood
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The dangers of "crowdsourcing"
 Australians love their Vegemite, a spread made mainly from concentrated yeast extract that is left over from the beer-brewing process (gotta love those Aussies!).
When originally naming the product, Kraft thought it would engage its customers and get their opinions, a tactic called crowdsourcing. Like it or not, Vegemite was chosen. And it went over quite well. So well, in fact, that the product has become an icon of sorts Down Under.
Thinking it was the naming process and not the product that resulted in such success, when it came time to name an expansion of the product line, once again Kraft turned to crowdsourcing.
The result? "iSnack 2.0." (Yes, they were jumping on the iPhone and iPod bandwagon.)
The trouble with asking peoples' opinions is that they might just give them to you.
You can imagine the almost universal outcry when the announcement was made. Apparently, nobody but the marketing department thought it was a good idea.
Crowdsourcing is becoming even more prevalent thanks to websites such as Facebook, Twitter and Flickr that make it so much easier to collect information and opinions.
While engaging your customers to help you name your product, design your logo or help you choose your business's direction is laudable, it's wise to remember that people have their best interests--not necessarily yours--at heart.
Friends and neighbours--even your customers--don't really know enough about your business, products or services to ensure decisions are made that are best for your brand. In the end, only you can do that. (And please, let common sense prevail.)
Are your friends, neighbours and customers a great source of feedback? Absolutely. In fact, to not listen is foolish. Just make sure those opinions are a good fit with the bigger picture.
P. S. "iSnack 2.0" was eventually pulled in favour of Vegemite Cheesybite. And yes, Kraft held an online vote.
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Featured product: Evolution pop-up display
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You say you want an evolution...
If you are looking for flexibility in pop-up displays, this is it! The Evolution is the industry's only exhibit framework that allows you to configure it as either a full-sized 8'x10' floor model or a table-top display--no tools required! This lightweight unit is self-standing with a unique frame and internal support ribs for strength and rigidity. Here are a few other benefits to using the Evolution:
- Integrated lighting offers excellent coverage and, because it stays attached to the frame, set-up is quick and easy. (Never fall off a ladder or have lighting land on your head again!)
- A polycarbonate case features locks, handles and wheels for ease of transport. Better yet, it converts to a podium that increases your branding opportunities and counter space.
- A lifetime warranty on the frame means it's built to last!
Contact us now to learn how the Evolution pop-up display can help you stand out from the crowd! |
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Tricks of the trade
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One simple telephone call may be all it takes
 You're home from the trade show or networking event with a pocket full of business cards and notes you've taken after speaking with potential clients. Now what?
Most people, believe it or not, carry on with their lives as if nothing happened!
It seems obvious but ask yourself, do you follow up each contact with a call or email note? Probably not.
Why not? Are you assuming they are not interested? (There's only one way to find out.) Are you afraid of being pushy? (If they are interested, they will see it as good customer service.) Are you too nervous? (Practice, practice, practice.) Maybe you just haven't been trained to do it. ("Hi, Mr. Jones. I'm just calling to follow up on our chat at the Modern Horseshoeing Convention. Do you have a minute to talk? When would be a good time?)
Make yourself comfortable next to the telephone and start making those calls. You can't help but score.
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One more customer satisfied: Chipworks
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 "As a recognized leader in reverse engineering and patent infringement analysis of semiconductors and electronic systems, we understand that our services have to deliver value. In turn, we look for suppliers that can offer the same. That's why Trinity is a trusted supplier."
Sandra Lowenstein
Marketing Manager, Patent Intelligence
Chipworks
[Trinity has worked with Chipworks for several years to provide outstanding creative design and visual display solutions that are used internationally.]
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Featured client: Financial Management Institute of Canada |
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Excellence in public-sector finance
 fmi*igf is the leading source in Canada for professional development in new and emerging trends, best practices and topical issues for public sector financial-management stakeholders. With a history that goes back to 1962, its mission was and continues to be to ensure excellence in financial management within the public sector.
FMI boasts a membership of more than 2,300 members, mostly financial officers from various levels of government, the private sector and other related institutions. To learn more about the Financial Management Institute of Canada, visit the website at www.fmi.ca.
[For six years Trinity has provided FMI with annual conference signage and customized table-top display solutions. Competitive pricing, blink-of-an-eye responsiveness and an ability to accommodate last-minute changes--something every conference planner faces--are how we've earned FMI's ongoing business.]
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