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Are you interested in boosting sales of your products or services? Do you want to get more people involved in your programs? How about getting better buy-in for your vision or ideas? Well, you've come to the right place. At Adams Jette, moving people to action is all we think about.
Please help yourself to a plate full of marketing advice by either reading the individual articles-just click on the links below-or by downloading a PDF that contains all of them.
Please check back often, though, as our pens never rest!
(*PLEASE NOTE: The articles marked with an asterisk are not in the booklet--at least not yet.)
Marketing in a recession, Part I* Fewer sales? Then turn up the volume!
Marketing in a recession, Part III* Cater to your biggest source of revenue: Current clients
Marketing in a recession, Part III* Marketing with a conscience
Marketing in a recession, Part IV* Email marketing: Your most efficient, cost-effective choice
Be nice to everyone!* Your next encounter may be your next big sale.
Marketing in a recession* This is no time to cut your marketing budget.
Your brand is not your name and logo* Your brand is what your customers say it is.
Taking aim: Successfully pitching to the media* First, you have to get by the editor...
"To be or to be"* Are typos costing you cold, hard cash?
Are your claims credible* Junk science can hurt your reputation
Stack your team with top performers * Here's how to do it.
What's in it for me?* Are you delivering benefits?
Are bullets killing your message?* Here's how people really read bulleted lists.
Signs of the times?* Are you punishing the many for the sins of the few?
Everything I know about sales, I learned as a Boy Scout* You can conquer the world-if you are prepared.
A kind word is just the beginning* Saying the right thing and boost your income
I can't stand selling!* You can learn to love it
Do you need professional help?* Are you paying the price for stepping outside your area of expertise?
Is your client just another transaction?* If so, you need to re-think the relationship
"Hey," she said, "don't touch my Harley."* The great untapped market of...women!
Marketing department, we have a problem...* Nine signs that your marketing program may not be working
Is there madness in your methods?* Here's how to avoid a classic mistake
I'm taking my wallet and going home!* Do you know how much just one client is worth?
Is your website preventing sales? Clients want information, not entertainment
It's who you know Stimulate sales through referrals
"Our marketing isn't creative enough!" Don't let creativity get in the way of the message
Eat your way to success Staying top of mind with your clients
Keep your eyes on the prize The three Ms of marketing success
Checklist for success A 10-point checklist to get your success on track
It's because you are special Why should I buy from you?
Stop cold-calling! Warm them up with a great letter
Here's an easy way to stimulate sales... Get more work from current clients
Success: It's all in your head Confidence is everything
One of your best marketing tools is FREE! Use regular email contacts to your advantage.
Connecting with the client Clients are people, too
Looking good! Image is critical to success
Falling in love with clients Treat your clients more like friends
Get more people to buy-or buy in Admit it: you are a salesperson
Keep your head down and follow through Great marketing is like a great golf swing
Get your emails read Without a good subject line, nothing else matters
Making history repeat itself That list of previous clients is a goldmine!
A good letter informs, a great letter sells Tips on writing a great letter
Are you turning away business without realizing it? Your secret sales force
What have you learned today? Self-improvement can pay off
Improve your communications through the buddy system Teamwork in the communications department
Ask and ye shall receive Referrals are a great source of revenue
You never looked so good! All it takes is just one poorly designed website.
I'm in sales, how about you? Sell constantly for greater impact
What I've learned about success-from a seven-year-old Preparation + Confidence = Success
It's because you are special What's your unique selling proposition?
What's a brand? Your brand is what the customer says it is
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