Less is more, especially when communicating

We could end this article right now and you would understand the message, but let's give it just a little bit of context so as not to be too abrupt.

In his 1970 book Future Shock, Alvin Toffler coined the term "information overload." That was 25 years before widespread use of the Internet! Everywhere you turn these days you are burdened with yet another point of view, advertisement, notice, report or email. Right after shaking your head and wondering where it will all lead, you reach for the laptop to send an email—and add to the clutter.

Do you want to be heard above the clutter? Then take the time to craft a message that is crisp, clear and right to the point.

Let's say you are trying to sell people on the importance of risk management. The point is to get them to believe you and take action, right? So, spend less time on history and background and more time on the benefits of risk management.

In art, minimalism describes an approach where the work is stripped down to its most fundamental features and core self expression. In communications, it's no different.

If you want to inform, persuade and inspire others to action, try practicing your own type of minimalism in communications and get to the point.

[This article was originally written by Adams Jette for the Office of the Superintendent of Bankruptcy newsletter Bulletin. Reprinted with permission.]