Part I:	Fewer sales? Then turn up the volume!
Part II:	Cater to your biggest source of revenue: Current clients
Part III:	Marketing with a conscience
Part IV:	Email marketing: Your most efficient, cost-effective choice

Part IV: Email marketing: Your most efficient, cost-effective choice

There may not be a better way meet those criteria than through a highly focused email marketing campaign.

For less than half the cost of a single, 3" by 4" black-and-white advertisement in the back section of the local daily newspaper, you can promote your products and services directly to those who already know you, already trust you and who have shown they are already qualified to buy.

A strategic email marketing plan can help you stay in touch with your best source of potential revenue and keep those customers coming back. It can also help you increase your lead generation, cross-selling and up-selling as well as increase the lifetime value of your clients.

Perhaps as importantly, it opens up a two-way dialogue with clients and prospects and provides instant, measurable results.

Isn't that exactly why you are in business?

And here's the bonus: An effective and regular email campaign can hypercharge your existing marketing efforts, allowing you to leverage your exposure to the market.

"In a difficult economy, marketers of all types are turning back to email; they see it as the eye in the raging economic storm," states the 2009 Email Marketing Benchmark Guide distributed by marketingsherpa.com. "Low cost, targeted, and able to move the needle with prospects as well as current customers, email is front and center among marketing tactics in the current downturn."

Let's look at the benefits of email marketing. The fact that it is highly personal is a real advantage. In fact, it's about as close to one-to-one marketing as you can get without sitting in your potential customer's home or office. And the low cost, of course, is considerably better than just about anything this side of sandwich boards.

There is also a relatively short sales cycle, with return on investment realized in as few as one to three days.

Email marketing is also much simpler than other forms of marketing. Where media or direct-mail advertising campaigns can take weeks to roll out—and even longer to provide a return on investment—email campaigns can be done in days, if not hours.

Other benefits include the fact that they can reach globally, they are interactive, operate around the clock and are highly measurable, making email marketing an attractive approach, especially when money is tight.

If you want to learn more about how you can take advantage of this effective and cost-efficient way to market your products and services, call us today at Adams Jette Marketing + Communications at 613.235.5445 or email us at info@adamsjette.com.

<< PART III

Ready to take your marketing online—effortlessly?

Ask us about TOUCHpoint, a new end-to-end email-marketing product designed to improve sales among current customers, those people who already know and trust you. Call 613.235.5445 or click NOW to find out how!