What's your Marketing IQ?

How are your marketing efforts working out for you? Are you getting the sales you expected? Are you getting the buy-in you need? Are your marketing dollars being spent wisely? What is your Marketing Intelligence Quotient?

Take this test to discover your Marketing IQ. The answers can be found here.

1. My target market is best described as

1. everyone because everyone needs my product/service/program
2. everyone in my immediate area/neighbourhood
3. everyone of a certain age group or income level
4. a highly defined sub-segment of the population as defined by demographics and psychographics

2. I choose how to advertise based on

1. cost
2. who it will reach
3. which salesperson walks through the door
4. the frequency or impressions it offers

3. The messages I currently deliver to my target markets include

1. how long I've been in business
2. that customer satisfaction is important to me
3. the benefits I offer
4. all of the above

4. The most important aspect of my website is that it shows

1. my location
2. the benefits I offer and what makes me stand out from my competitors
3. pictures of the employees
4. testimonials

5. My two biggest sources of potential business are (pick two)

1. new clients
2. referrals
3. walk-ins
4. current clients

1. transactions--make contact, qualify, close the sale, deliver
2. the quality of my product, service or program
3. relationships--building rapport with the customer
4. all of the above

1. me
2. quality
3. how long I've been in business
4. what's in it for them
5. all of the above

1. who I am
2. what I do
3. what's in it for them
4. all of the above

1. word-of-mouth advertising
2. newspaper advertising
3. radio advertising
4. television advertising
5. all of the above

1. my company name
2. my company logo
3. my company's slogan
4. what my customers say it is