Get more people to buy—or buy in

We are all selling something. No matter what your field, sector or industry, you are a salesperson. So, what are you selling?

It's easy to identify if you sell computers, consulting services, automobiles or lumber. But what if you are a public servant or you work for a non-profit agency? Are you selling, too?

Of course you are!

In fact, for you to be successful, you have to sell like crazy.

Government: Perhaps you are “selling” the idea of a new government program or trying to convince people of the benefits of your department's services. That's selling.

Non-profit: Maybe you are trying to "sell" people on the idea of donating to your cause or improving their lifestyles to reduce the health issues that you are addressing. That's selling, too.

The mistake some people make—in the public and private sectors—is that they talk too much about what they do instead of what benefits they offer. No matter your field of endeavour, always think in terms of selling the benefits of your work and you will enjoy much greater success!