Here's an easy way to stimulate sales

If, like most people, you put cold calling in the same category with drinking sour milk, I have some good news for you. Increasing sales can be as easy as reaching into your filing cabinet and pulling out that folder labeled "Invoices."

There are no easier sales than to those who've already done business with you. They know you, they know your work and, presumably, they've been happy with you. As any good marketer will tell you, it's far cheaper to keep a customer than to find a new one.

So, before sowing new seeds, look over the field you've already planted to ensure that you are getting the maximum yield from your current crop.