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| Keep in touch | |
Because they already know and trust you, your
biggest source of future revenue is most likely to come from those
who've already purchased your products and services. But ONLY if you
stay "top of mind."
TOUCHpoint, an email newsletter program from Adams Jette, can
help you do that in a way that is both valuable to your customer and
extraordinarily simple for you. Contact us today to find out how!
Adams Jette Marketing
+ Communications
100 Argyle
Avenue
Suite 202
Ottawa, ON K2P 1B6 Tel:
613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.
adamsjette.com
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| Giving back is good for business |
Your business, whether you like it or not, is
more than just an enterprise. It is a living, breathing citizen of our
community. It gives and it takes--just like real people. It pays taxes
to and benefits from local government--just like real people.
And, just like people, businesses have certain responsibilities within a
community. They have a responsibility to help nurture and sustain our
community. They have a responsibility to get involved.
Here's the good news. Getting involved is really, really good for
business.
People want to do business with companies that "do good," that have
solid environmental practices and that contribute to the community's
well-being.
It's called corporate social responsibility (CSR) and there are many
direct benefits to your business:
- it can set you apart in your industry or sector;
- your good and "giving" reputation will make it easier to recruit and
keep employees, which, in itself, is a cost-saving
- your
employees will be better motivated, will stay longer and will be more
productive;
- it may help ensure you comply with regulatory
requirements;
- activities in the local community are ideal
opportunities to generate positive media coverage;
- good
relationships with local authorities make doing business easier;
- understanding the wider impact of your business can help you come up
with profitable new products and services; and
- CSR can make you
more competitive while reducing the risk of sudden damage to your
reputation and sales-investors recognize this and are more willing to
finance you.
Maybe you sponsor local teams or a local event
that raises money for charity. Maybe you give to the community food
bank. Maybe you support local fundraisers or environmental-awareness
programs.
Whatever you are doing as a socially responsible company, realize that
it is making a difference not just to the community but to your
business.
Get involved! Make your community the best place in the world to live,
work and play.
Because when you give a little you gain a lot. Guaranteed.
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____________________________________ FEATURED CLIENT:
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As Canada's largest and most influential
business association, the Canadian Chamber of Commerce is the primary
and vital connection between business and the federal government. It
continually demonstrates impact on public policy and decision-making to
the benefit of businesses, communities and families across Canada.
Experience the power of a network of over 300 chambers of commerce and
boards of trade, representing 175,000 businesses of all sizes in all
sectors of the economy and in all regions.
Get involved. Be heard.
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____________________________________ What our
clients are saying...
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"Your BRIGHTideas newsletter is really well
done. I especially like the QuikTips. I learn something in every issue.
Merci beaucoup."
Nicole C. Beauchamp
ARP
MORDICUS Communications
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____________________________________ QuikTip
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spelling in the eWorld -- Is Internet capitalized or not? Should
email have a hyphen? Is website one word or two? According to the
Canadian Oxford Dictionary (2nd ed.), they should be spelled this
way:
Internet (capitalized)
website (one word, no hyphen
or caps)
email (one word, no hyphen)
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