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| Maximize revenue
with TOUCHpoint
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Your biggest source of future revenue is current
customers. If they already know and trust you and your products, they
will be more likely to return--and be much easier to attract--than new
ones.
Are you maximizing that commitment?
TOUCHpoint is an affordable, easy-to-use monthly email marketing
program designed to maximize profits by helping you keep in touch with
your current customers. Contact us at info@adamsjette.com today to find out more! Adams Jette
Marketing
+ Communications
100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel: 613.235.5445
Fax:
613.235.5514
info@adamsjette.com
www.adamsjette.com
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| The multitasking myth |
Whether we move back and forth from answering
emails to reworking a PowerPoint presentation, or attempt to answer our
cell phones while driving, technology frequently tempts us to do more
than one thing (and increasingly, more than one complicated thing) at a
time. The problem, however, is our brains get in the way.
Our brains need time to make the switch from one task to another. Think
of it like driving on an expressway. You cruise along at the speed
limit, covering a lot of ground. Now, imagine you have to decelerate,
stop, pick a direction, make a turn and get back up to speed. Now, stop
again. Turn in a new direction, accelerate...you get the picture.
In a study done for the American Psychological Association, researchers
looked at patterns in the amount of time lost when individuals were
asked to switch repeatedly between two tasks of varying complexity.
The results showed that for all types of tasks, people lost time when
they had to switch from one task to another. The more complex the task,
the greater the amount of time lost.
Although you might think that multitasking is a way to get more done,
often it's just a hidden form of procrastination--lots of stuff seems to
be happening, but not much really is. This can be discouraging, too. At
the end of the day, you're convinced you've been extremely busy, but
can't point to any real accomplishments.
Here are some of the signs of multitasking procrastination:
- You often have numerous document files and software applications
running on your computer at the same time
- You feel as though
you have an overwhelming number of "small" things to do
- Your
cell phone is always on and your landline is never forwarded to
voicemail
- You have difficulty concentrating and are easily
distracted by voices or movement
- You find yourself constantly
checking your email
If that sounds like you, take heart: you can change. Here are some
ideas:
- Concentrate on your most important task of the day during your
first 90 minutes at work.
- Use earplugs to shut out distracting noises, or use earphones tuned
to easy listening music, such as smooth jazz.
- Clear your mind by meditating for a few minutes: close your eyes,
relax your body and concentrate on your breathing.
- Disconnect! Turn off email software, cell phone and other
gadgets--at least for short periods.
Most importantly, reward yourself when you accomplish something, even if
it's just with a 10-minute break.
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____________________________________ FEATURED CLIENT:
Broadband Canada:
Connecting Rural Canadians
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As part of Canada's Economic Action Plan, $225
million is being provided to Industry Canada over three years to develop
and implement a strategy to extend high-speed Internet availability to
as many unserved and underserved households as possible.
An investment in Internet infrastructure through Broadband Canada not
only enhances communities' competitiveness, it leads to the expansion of
higher-value jobs and make new business models possible. This
connectivity can also expand opportunities in many sectors of the
economy and has become an important tool for health care, education and
access to government services. Adams Jette Marketing + Communications
is proud to work with Broadband Canada.
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____________________________________ What our
clients are saying...
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"A special thank you to you all for getting
that flyer completed so quickly. Kathleen and I were very pleased with
the result and acknowledge that we were not capable of producing the end
result which was spectacular."
Kathleen and
Jack Nootenboom
Kathleen's Kitchen
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____________________________________ QuikTip
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phase, faze -- Phase usually refers to a stage in a
process of change or development. It's just a phase she's going
through.
To faze someone, however, is to disturb them.
The worst treatment didn't even faze him.
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